Seller's Guide

The first conversation any seller needs to have is an honest one about price. Not what you paid for the property. Not what a neighbor achieved two years ago. What a qualified buyer will pay for it today.

We provide a thorough market appraisal based on:

• Recent comparable transactions in your building and community
• Current supply and demand in your area
• Your property's specific floor, view, condition, and configuration
• Broader Dubai market conditions and seasonal trends

The most common and costly mistake for a seller to make is overpricing. An overpriced house will be on the market for too long and will attract the wrong buyers and sell for a lower price than what it would have sold for if it was initially priced correctly

Remember, you only get one shot at a good impression. Before your home is even placed on the market for sale, it is worth taking a few practical steps that will make a real difference:

• Ensure that the home is not cluttered and that you have removed all personal items, so that the buyer can see this as a potential home for them, not your home as you currently live in it.
• Ensure that any repairs are made, as a dripping tap, a broken tile, or a scuffed wall may not break the bank, but could make a big difference in terms of overall impression.
• Ensure that the home is clean, particularly the kitchen and bathroom areas.
• Invest in professional photography: for the Dubai market, the vast majority of buyers will look for properties to buy online. The quality of the photography can have a direct impact on the number of inquiries you receive for the property.

We can provide access to professional photographers and stagers to ensure your property looks its best before anyone sees it.

Getting your property in front of the right buyers — not just any buyers — requires a deliberate approach.

At Astera, we ensure your listing receives maximum exposure through:

• All major UAE portals - Bayut, Property Finder, and Dubizzle
• Targeted social media promotion to active buyers and investors
• Our own database of qualified buyers actively looking in your area
• Co-agency arrangements with other reputable agents where it makes sense

We also advise on the right pricing strategy from the outset — whether that means pricing to generate immediate competitive interest, or positioning for the right buyer at a premium.

Viewings are where sales are made or lost. We coordinate all viewing logistics on your behalf, qualify buyers before bringing them through your door, and give you clear, honest feedback after every visit.

If your property is tenanted, we manage the process in full compliance with Dubai tenancy law — which requires proper advance notice to tenants before any access is granted. We handle that conversation so you do not have to.

When offers come in, price is only part of the picture. A slightly lower offer from a cash buyer with no conditions attached is often worth more than a higher offer from an unqualified buyer who may not complete.

We help you assess:

• Buyer financing status — cash buyers and pre-approved mortgage buyers move faster and carry significantly less risk of falling through
• Timeline — does the buyer's proposed schedule align with your own plans?
• Conditions — are there any conditions that may affect or delay the deal?

We negotiate on your behalf to secure the best possible deal for you — in terms of price and terms.

After an offer is accepted, the purchase process in Dubai is a straightforward sequence of events:

Before you accept an offer, make sure you have a clear picture of your net proceeds.

Sellers in Dubai are typically responsible for:

• Agent commission - 2% of the sale price
• NOC fee - charged by your developer, usually between AED 500 and AED 5,000
• Mortgage discharge fee - if applicable, charged by your bank
• Outstanding service charges - any arrears must be cleared before the transfer can proceed

There is no capital gains tax in Dubai. What you make on the sale is yours to keep — one of the most compelling aspects of investing in Dubai real estate.